by Deborah Olusegun | Mar 25, 2025 | Email Audit, Copywriting, Email teardowns
Rarely have I seen an email that I will give an 8 out of 10. But this week’s email comes in at a strong 9. So, what makes it great? And what are the bad parts that stole that 1 away? Well, here is Calendy’s behavior-triggered email audit below: Goodies 1. A clear...
by Deborah Olusegun | Mar 2, 2025 | Email teardowns, Copywriting, Email Audit
I was elated when I first learned about triggered emails in Copy School. Even though I had been receiving and interacting with them for a long time, I didn’t know why they were so effective. SaaS companies use and benefit greatly from triggered emails. Their...
by Deborah Olusegun | Feb 22, 2025 | Email Audit, Copywriting, Email teardowns
I promise I won’t audit an Aday email again. But then I audited an FCMB email twice, and a Zenith email twice. True, I need to find new audit material, but today’s email was too good to pass up on. I do believe in doing all you can to stand out and this email was...
by Deborah Olusegun | Feb 15, 2025 | Email teardowns, Copywriting, Email Audit
Have you ever seen a button you can’t get out of your mind? I have. I especially love vintage buttons that have different shapes and sizes. You know, the ones with a lot of texture that you can rub your fingers on as you button up your dress. I could even buy a...
by Deborah Olusegun | Feb 8, 2025 | Email Audit, Copywriting, Email teardowns
I enjoyed today’s email audit (as you’ll probably hear in my voice). It’s a webinar invite, and it was persuasive, hit the right notes and it immediately gained a spot in my swipe file. It is great to see an email doing a webinar invite the right way.😏 If...
by Deborah Olusegun | Jan 30, 2025 | Copywriting, Email Audit, Email teardowns
Crisis happens. Despite the best intentions of a business. When this happens, you can’t let the customer/client satisfaction level drop too low or you risk losing them. And churn is the worst. The kind of emails you send when something unexpected...
