by Deborah Olusegun | Jan 30, 2025 | Copywriting, Email Audit, Email teardowns
Crisis happens. Despite the best intentions of a business. When this happens, you can’t let the customer/client satisfaction level drop too low or you risk losing them. And churn is the worst. The kind of emails you send when something unexpected...
by Deborah Olusegun | Jan 16, 2025 | Email Audit, Copywriting, Email teardowns, General
Back in 2020/21, the Nigerian Government banned the use of Twitter (now X). I lived in Nigeria and enjoyed using Twitter back then. I couldn’t let go of the great conversations, so I downloaded a VPN, Windscribe, to help me access it. Today, that ban has...
by Deborah Olusegun | Aug 4, 2024 | Email Audit, Copywriting
Today’s email teardown (an email audit, if you will) has two parts -goodies and uglies. Goodies point out what is excellent about the sequence and why it is so, while the uglies point out mistakes a brand made and how it can be better. I’ll be reviewing Disco’s...
