by Deborah Olusegun | Mar 25, 2025 | Email Audit, Copywriting, Email teardowns
Rarely have I seen an email that I will give an 8 out of 10. But this week’s email comes in at a strong 9. So, what makes it great? And what are the bad parts that stole that 1 away? Well, here is Calendy’s behavior-triggered email audit below: Goodies 1. A clear...
by Deborah Olusegun | Mar 7, 2025 | Copywriting, General
Are you afraid to name your competition? Or do you believe you are so better than them that there’s absolutely no need to name them? If your answer is YES, then I’d ask you to consider DuckDuckGo’s marketing techniques. One of the cardinal laws when it...
by Deborah Olusegun | Mar 2, 2025 | Email teardowns, Copywriting, Email Audit
I was elated when I first learned about triggered emails in Copy School. Even though I had been receiving and interacting with them for a long time, I didn’t know why they were so effective. SaaS companies use and benefit greatly from triggered emails. Their...
by Deborah Olusegun | Feb 22, 2025 | Email Audit, Copywriting, Email teardowns
I promise I won’t audit an Aday email again. But then I audited an FCMB email twice, and a Zenith email twice. True, I need to find new audit material, but today’s email was too good to pass up on. I do believe in doing all you can to stand out and this email was...
by Deborah Olusegun | Feb 15, 2025 | Email teardowns, Copywriting, Email Audit
Have you ever seen a button you can’t get out of your mind? I have. I especially love vintage buttons that have different shapes and sizes. You know, the ones with a lot of texture that you can rub your fingers on as you button up your dress. I could even buy a...
by Deborah Olusegun | Feb 8, 2025 | Email Audit, Copywriting, Email teardowns
I enjoyed today’s email audit (as you’ll probably hear in my voice). It’s a webinar invite, and it was persuasive, hit the right notes and it immediately gained a spot in my swipe file. It is great to see an email doing a webinar invite the right way.😏 If...
