by Deborah Olusegun | Feb 8, 2025 | Email Audit, Copywriting, Email teardowns
I enjoyed today’s email audit (as you’ll probably hear in my voice). It’s a webinar invite, and it was persuasive, hit the right notes and it immediately gained a spot in my swipe file. It is great to see an email doing a webinar invite the right way.😏 If...
by Deborah Olusegun | Jan 30, 2025 | Copywriting, Email Audit, Email teardowns
Crisis happens. Despite the best intentions of a business. When this happens, you can’t let the customer/client satisfaction level drop too low or you risk losing them. And churn is the worst. The kind of emails you send when something unexpected...
by Deborah Olusegun | Jan 22, 2025 | Email Audit, Email teardowns
Today’s audit focuses on the mistakes made in an email blast I received from Zenith Bank. Zenith Bank has made a name for itself. However, some email practices they constantly engage in leave a lot to be desired. I actually debated whether to publish this email...
by Deborah Olusegun | Jan 16, 2025 | Email Audit, Copywriting, Email teardowns, General
Back in 2020/21, the Nigerian Government banned the use of Twitter (now X). I lived in Nigeria and enjoyed using Twitter back then. I couldn’t let go of the great conversations, so I downloaded a VPN, Windscribe, to help me access it. Today, that ban has...
by Deborah Olusegun | Jan 8, 2025 | Email teardowns, Email Audit
Please note that this is by no means a recommendation or condemnation of the bank whose email was reviewed here. It is simply an email audit. General public, take note. I’ve banked with FCMB for some years now. And seriously, I rank their email marketing higher than...
