The Email Close-Up with Deborah O.

Tips on how to make your email funnel better. Rants on what business owners are doing wrong with their email funnels. Email funnel audits.

CALENDLY | Behavior-triggered email audit | The Goodies and The Uglies

Rarely have I seen an email that I will give an 8 out of 10. But this week’s email comes in at a strong 9. So, what...

Are you afraid to name your competition? Or do you believe you are so better than them that there’s absolutely...

I was elated when I first learned about triggered emails in Copy School. Even though I had been receiving and...

I promise I won’t audit an Aday email again. But then I audited an FCMB email twice, and a Zenith email twice. True,...

Have you ever seen a button you can’t get out of your mind? I have. I especially love vintage buttons that have...

I enjoyed today's email audit (as you’ll probably hear in my voice). It's a webinar invite, and it was persuasive,...

Crisis happens. Despite the best intentions of a business. Here are things that should be in your emails during a crisis.

Today's audit focuses on the mistakes made in an email blast I received from Zenith Bank. Zenith Bank has made a name...

Back in 2020/21, the Nigerian Government banned the use of Twitter (now X). I lived in Nigeria and enjoyed using...

I can still help you. I wrote 94 Email Marketing Tips for Online Business Owners to help you do emails better without grasping in the dark.